We can find different Clouds, or modules, within Salesforce directed to different business areas for sales, marketing, customer service, and more.
This time around, we’re going to talk about Salesforce Marketing Cloud, the Salesforce solution for Marketing teams looking to improve their customers’ experience and boost their sales.
So what is Marketing Cloud? It’s a marketing platform that has multiple tools that are designed to efficiently manage a brand’s interaction with its current (and potential) customers across various channels.
The technology powering the tool allows us to more effectively and efficiently manage marketing activities. The platform lets them create multichannel experiences, contact customers on the right channel, at the right time (email, SMS, push notifications, social ads, etc.), and increase customer acquisition and sales. Marketing Cloud makes it easier than ever to plan, monitor, analyze, and make decisions in real-time.