The competition for leadership in the public cloud computing is fierce three-way race: AWS vs. Azure vs. Google. Clearly, for infrastructure as a service (IaaS) and platform as a service (PaaS), Amazon Web Services (AWS), Microsoft Azure and Google Cloud Platform (GCP) hold a commanding position among the many cloud companies.

Amazon is particularly dominant. According to a 2020 report from Synergy Research Group, “Amazon growth continued to closely mirror overall market growth so it maintained its 33% share of the worldwide market. Second ranked Microsoft again grew fast than the market and its market share has increased by almost three percentage points in the last four quarters, reaching 18%.”

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Here’s the summary cloud comparison between AWS vs. Azure vs. Google:

  • Amazon Web Services – With a vast tool set that continues to grow exponentially, Amazon’s capabilities are unmatched. Yet its cost structure can be confusing, and its singular focus on public cloud rather than hybrid cloud or private cloud means that interoperating with your data center isn’t AWS’s top priority.
  • Microsoft Azure – A close competitor to AWS with an exceptionally capable cloud infrastructure. If you’re an enterprise customer, Azure speaks your language – few companies have the enterprise background (and Windows support) as Microsoft. Azure knows you still run a data center, and the Azure platform works hard to interoperate with data centers; hybrid cloud is a true strength.
  • Google Cloud – A well-funded underdog in the competition, Google entered the cloud market later and doesn’t have the enterprise focus that helps draw corporate customers. But its technical expertise is profound, and its industry-leading tools in deep learning and artificial intelligence, machine learning and data analytics are significant advantages.

AWS vs. Azure vs. Google: Overall Pros and Cons

AWS pros and cons

Amazon’s biggest strength is its dominance of the public cloud market. In its Magic Quadrant for Cloud Infrastructure as a Service, Worldwide, Gartner noted, “AWS has been the market share leader in cloud IaaS for over 10 years.”

Part of the reason for its popularity is undoubtedly the massive scope of its operations. AWS has a huge and growing array of available services, as well as the most comprehensive network of worldwide data centers. The Gartner report summed it up, saying, “AWS is the most mature, enterprise-ready provider, with the deepest capabilities for governing a large number of users and resources.”

Amazon’s big weakness relates to cost. While AWS regularly lowers its prices, many enterprises find it difficult to understand the company’s cost structure and to manage those costs effectively when running a high volume of workloads on the service.

In general, however, these cons are more than outweighed by Amazon’s strengths, and organizations of all sizes continue to use AWS for a wide variety of workloads.

Microsoft Azure pros and cons

Microsoft came late to the cloud market but gave itself a jump start by essentially taking its on-premises software – Windows Server, Office, SQL Server, Sharepoint, Dynamics Active Directory, .Net, and others – and repurposing it for the cloud.

A big reason for Azure’s success: so many enterprises deploy Windows and other Microsoft software. Because Azure is tightly integrated with these other applications, enterprises that use a lot of Microsoft software often find that it also makes sense for them to use Azure. This builds loyalty for existing Microsoft customers. Also, if you are already an existing Microsoft enterprise customer, expect significant discounts off service contracts.

On the con side, Gartner finds fault with some of the platform’s imperfections. “While Microsoft Azure is an enterprise-ready platform, Gartner clients report that the service experience feels less enterprise-ready than they expected, given Microsoft’s long history as an enterprise vendor,” it said. “Customers cite issues with technical support, documentation, training and breadth of the ISV partner ecosystem.”

Google Cloud Platform pros and cons

Google has a strong offering in containers, since Google developed the Kubernetes standard that AWS and Azure now offer. GCP specializes in high compute offerings like Big Data, analytics and machine learning. It also offers considerable scale and load balancing – Google knows data centers and fast response time.

On the downside, Google is a distant third in market share, perhaps because it doesn’t offer as many different services and features as AWS and Azure. It also doesn’t have as many global data centers as AWS or Azure, although it is quickly expanding.

Gartner said that its “clients typically choose GCP as a secondary provider rather than a strategic provider, though GCP is increasingly chosen as a strategic alternative to AWS by customers whose businesses compete with Amazon, and that are more open-source-centric or DevOps-centric, and thus are less well-aligned to Microsoft Azure.”

Published On: September 21st, 2020 / Categories: Uncategorized /

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